- What it saw
- On phones, shoppers were giving up at the payment step. Two weeks of it.
- Why it happened
- Payment options only appear after the form. People couldn’t tell if their card would work, so they left.
- What it already knew
- Stores like yours win most of those shoppers back by showing payment options first. CORA has seen this pattern before.
- What it built
- Payment options moved above the form. Address asked for afterwards.
- How it was tested
- Built away from your live store. 41 checks passed. Prices, tax and customer data untouched.
- Who said yes
- You did — Tuesday, 2:02pm. It’s in the record.
- How it went live
- One in five phone shoppers saw it first. Everyone else stayed on the old version, so the two could be compared fairly.
- What happened
- The new version did better. It stayed.
- If it hadn’t
- One click and the old version is back. That is true of every change, forever.
Every improvement is recorded this way




