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ZB R&D · the RSI Agent for your product

A product team that never stops improving your product.

ZB R&D builds your product, puts it live with nothing for you to set up, watches how it performs with real customers, and makes it better — every week, without being asked.

R&D is the work that never ends. Now it adds up.

What you get

Like having a whole product team — that remembers everything.

Every version ZB R&D ships carries forward everything the last one learned: how your customers actually use the product, what made them stay, what they asked for next.

Most teams lose that knowledge to handoffs, turnover and the gap between one agency and the next. ZB R&D keeps all of it, and builds on it.

Your product’s best version is always the next one.

Week after week

What gets better.

Not a list of features shipped. A short list of things that matter to the business, each one measured before and after.

How quickly people succeed

New customers reaching the thing they came for, with fewer steps in the way.

How well it runs

Speed, reliability and cost — watched continuously, fixed before you hear about it.

The product itself

Every improvement chosen from what your real customers do, and proven on your record.

↺ And the way it improves gets smarter every cycle

On the record

Every improvement, written down.

What changed, why, and what it did to your numbers — in plain language, every week. It is how you hold us to the work, and it is what makes the next improvement smarter than the last.

Improvement · #2416Example
What it saw
On phones, shoppers were giving up at the payment step. Two weeks of it.
Why it happened
Payment options only appear after the form. People couldn’t tell if their card would work, so they left.
What it already knew
Stores like yours win most of those shoppers back by showing payment options first. CORA has seen this pattern before.
What it built
Payment options moved above the form. Address asked for afterwards.
How it was tested
Built away from your live store. 41 checks passed. Prices, tax and customer data untouched.
Who said yes
You did — Tuesday, 2:02pm. It’s in the record.
How it went live
One in five phone shoppers saw it first. Everyone else stayed on the old version, so the two could be compared fairly.
What happened
The new version did better. It stayed.
If it hadn’t
One click and the old version is back. That is true of every change, forever.

Every improvement is recorded this way

Prefer a real one? Read record #0001 — it happened on this site →

Control

Nothing goes live without you.

You set the goal. You see every change CORA proposes — in plain language, with the reason and the result it expects. You approve the work, and the record shows you what it delivered.

CORA earns more room the way a great hire does: with results you can read.

ZB R&D

Tell us what you want to exist.

Describe the product and what success looks like. We’ll come back with what ZB would build, what it would improve first, and a clear price.

R&D is the work that never ends. Now it adds up.

Start with a promptSee ZB Marketing

Or write to us — ZB@ide8.us